NRA Gets 1% ROI on $11m—Depending How You Look At It


“The Sunlight Foundation ran the numbers and found that after spending nearly $11 million in the general election, the National Rifle Association got a less than one percent return on its investment this cycle,” reports. “That is, less than one percent of the money went toward the desired result.” Wait. What? “The group supported 27 winning candidates, but most of its money was spent targeting winning Democrats (including over $7 million against President Obama) or bolstering losing Republicans (including $1.8 million supporting Mitt Romney and $500,000 backing Indiana Senate candidate Richard Mourdock).” No matter how you look at it the NRA and the Republicans are facing the same bottom line: reach out to people of color or live life on the margins.