CheaperThanDirt’s Strategy Following Obama’s Win: Steady As She Goes

Cheaper Than Dirt is one of the largest firearms and accessory retailers in the United States. They sell guns, ammo, gear…you name it, they’ve got it. Which, following President Obama’s re-election last night, means that they’re probably about to see a rather large spike in traffic as people begin stocking up against the perceived threat of an assault weapons ban or ammunition restriction. Do they have a strategy for fulfilling those orders? Are they selectively stocking up on certain products? Are they changing anything at all about what they’re doing? Nope. According to my source inside CTD at least . . .

I asked them what their post-election strategy was. This was his answer:

Same strategy as before the election, have vast amounts of inventory. It will be tougher to get products at good prices for us to sell.

AR lowers are going to be fast sellers everywhere. Full capacity magazines will fly off the shelves.

Ammo sales will be even stronger for the next six months. Ammo prices will go up because of demand, and consumers will blame us for higher prices and lack of product.

I expect a surge in all shooting products, and it will be difficult not to panic buy myself.

Now please excuse me while I order another case of 5.56x45mm NATO ammo….

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About Nick Leghorn

Nick Leghorn is a gun nerd living and working in San Antonio, Texas. In his free time, he's a competition shooter (USPSA, 3-gun and NRA High Power), aspiring pilot, and enjoys mixing statistics and science with firearms. Now on sale: Getting Started with Firearms by yours truly!

34 Responses to CheaperThanDirt’s Strategy Following Obama’s Win: Steady As She Goes

  1. avatarScot says:

    Are they publically traded?

  2. avatarSilver says:

    I fail to see how O outright saying that he WILL pursue an AWB and further restrictions is a “perceived” threat. If someone walks up to you on the street and says he intends to kill you in couple months, is that only a “perceived” threat?

    • avatarmtyd05 says:

      It’s a “perceived” threat like if people saw your old man threaten to kill you in a couple months. Some people know better and some people freak out.

      • avatarMichael B. says:

        And if your old man had shot you twenty years ago would the threat still be no big deal?

        This “AWB happened once but it’ll never happen again!” naivety is really puzzling. The country is getting more and more blue. Pro-gun dems are going to be drowned out by the anti-gun ones.

    • avatar16V says:

      I’m no Obama fan, but honestly, hasn’t anybody seen an election before?

      Candidates will say just about anything to get elected. Reagan promised all sorts of things to get elected, then not only didn’t do them, he did the opposite.
      Exactly like he did as governor of CA. “Integrity” is just a 9-letter crossword answer for “something politicians don’t have”.

      Do I trust Obo not to ban everything he can? Nope. Did anyone reasonably think for a second he was going to suddenly sell a pro-gun message? Nope. Did either of the two bad choices ever say anything truly pro-gun in their political careers? Nope, not really.

      Even if it suddenly makes it to the top of the “to do” list, will Obo actually go for and (more importantly) get passed some new AWB? No more, or less likely than had we gotten old Willard up in da hizzy.

      • avatarscottlac says:

        You are missing His whole strategy. You aren’t seeing him do anything in Congress because he has no interest in diddling around with Congress. Everything he is doing is by Executive Order and the UN.

        Dictators, from Caesar to Chavez, have a way of making their legislatures irrelevant on their way to supreme power.

  3. avatarJoe Youngblood says:

    Ordered 2500 rounds in various calibers from CTD just last night.

  4. avatarBill G. says:

    California Senator Dianne Feinstein‘s Washington, D.C. “…staff held meetings on Friday with FTB/ATF [Firearms Technology Branch/ Bureau of Alcohol, Tobacco, Firearms and Explosives] legal staff to discuss a new ‘Assault Weapons Ban,” Jim Shepherd of The Shooting Wire reported yesterday, characterizing the meeting as a “rumor” based on “pretty good intelligence.”

    Feinstein’s rumored bill “would ban pistol grips and “high-capacity” magazines, eliminate any grandfathering and ban sales of ‘weapons in possession’” Shepherd writes.

    • avatarDrewN says:

      So no grandfathering and you can’t sell them? How is that supposed to work? I hate DiFi with the fire of a thousand burning suns.

      • avatarPascal says:

        Grandfathering I can see her getting away with, not being able to sell will not fly. if anything, it will be like what we have today with machine guns.

  5. avatarChris Dumm says:

    And this bill will pass the GOP-controlled house when?

    • avatarAharon says:

      I had an intuitive feeling Obama would win. Good point about needing to pass the GOP controlled House. I don’t have too much concern (yes some since anything is possible) of a full-blown DiFi extremist bill passing the House. DiFi would like to ban grandfathering and to confiscate yet that would probably incur some deadly unintended consequences I think most people on both sides want to avoid. Absolutely nothing might occur or a watered down version as part of some political compromise that includes other non-gun issues being contested in the legislature. Currently, I’m more concerned about the long-term appointments of more anti-gun judges to the SC and lower courts.

    • avatarRalph says:

      And this bill will pass the GOP-controlled house when?

      When it’s rolled into an omnibus tax bill that continues the capital gains tax at present levels, that’s when.

      Mr. and Mrs. America, turn them all in.

      • avatarMatt in FL says:

        Yup. That’s exactly how bullshit bills usually get passed. Attach them to something undefeatable, preferably at the last minute, preferably in the dark of night with a little legislative chicanery, a la the Hughes Amendment to FOPA.

        • avatarNot Too Eloquent says:

          From Wiki:

          The Federal Assault Weapons Ban was only a small part (title XI, subtitle A) of the Violent Crime Control and Law Enforcement Act.

        • avatarPascal says:

          Its also how they do BS like this

          Here is a healthcare bill to save old ladies

          Add to the bill this DiFi ban

          Republicans refuse to pass it

          Thus — Look all Republicans want to kill old ladies……kill old ladies….kill old ladies. The sheep see this and instead of using their gray matter they say, OMG, Republicans are evil they want to kill old ladies

          The press, knowing it is not true, add to the fury “This just in, Republicans wish all old women dead”

          And thus is goes….and why the next 4yrs will be hell because nobody can play nice

        • avatar16V says:

          Except that FOPA was a standalone bill and had Reagan any compunction to give a good flyin’ about gun rights, he would have vetoed it when Hughes got jammed in.

          He didn’t.

          I know y’all would like to spin St. Ronnie as some positive force, but he was the beginning of the end from massive deficit spending and doubling the national debt, to government growth at Obo’s rate, to negative trade balances with China.

  6. avatarAharon says:

    I like the ‘Now Hiring’ notice in the lower right hand corner of the page. Business is good.

    Obviously there will be ‘some’ additional buying. There wasn’t a mad rush to buy the last eight weeks as there was in 2008 prior to that election day. I have no idea what will happen moving forward yet I think the heaviest buying will be in the tactical areas.

    Myself, I plan on buying a combo pump shotgun with two barrels; one 18″ for defense and one 26″ for hunting. I am going to be buying more ammo, holsters, red-dot sight, spare mags for my .22 LR Buckmark, possibly re-loading equipment and supplies, etc. Besides gun related buys, there is more to consider such as first aid supplies, food, bug out bag, bear spray (works on human attackers too), fishing and trapping gear, etc.

  7. avatarThomas Paine says:

    anybody check on SWHC (S&W) stock? up 10%.

  8. avatarMatt in FL says:

    I’ve never actually purchased anything from CTD. Shopped there, sure. But once you add in the shipping and their “handling fee,” I’ve never -not- managed to find it cheaper somewhere else, even on their sale items.

    • avatarAlphaGeek says:

      It’s gotten easier to get to a good final cost now that they clearly label availability by warehouse. With the handling fee, though, you generally have to spend at least $100-150 to come out ahead… which I’m sure is exactly the intended result.

      • avatarMatt in FL says:

        That’s a fair statement. I do continue to shop there, if for nothing more than comparison purposes, so perhaps eventually I’ll win.

        • avatarAlphaGeek says:

          Note that I didn’t say it was necessarily easy (or possible) to find everything you need in a single CTD warehouse. Right now I’ve got stuff from two different warehouses parked in my cart while I check daily to see if I can now magically get it all from a single location.

          It’s not any easier shopping at the other sites, either. Pretty much any one I pick has some of what I need, but not all.

      • avatarDonS says:

        How does one manage to spend less than $150 at CTD?

        Or, for that matter, at any retailer that sells firearms and/or ammunition?

        $0.24/rd isn’t all *that* bad for .223 and .40, is it?

  9. avatarAccur81 says:

    Do I have to pre-plan a boating accident or wait until AWB 2.0?

  10. avatarSammy says:

    I think eventually all guns will be confiscated. I say 3 years max. I’m contemplating selling all but my daily carry pc. so I don’t loose the total 4-5 thousand I have in them. Can I sell my ammo as a private subject of the state? I feel like I’m just waiting for my government issue shackles. November 6, 2012 will be my Black Tuesday till my last breath. Please don’t waste my time with racial accusations about my feelings about yesterday.

    • avatarAlphaGeek says:

      Yes. You should absolutely sell them immediately, as they’ve been massively devalued already by the outcome of the election. I’m feeling generous today, so I’ll take them off your hands sight-unseen for 10% of original MSRP. I’ll even cover the FFL and shipping fees.

  11. avatarNot Too Eloquent says:

    I’m not seeing anything today that I didn’t see coming 4 – 5 years ago and coming even clearer into view since. What I didn’t foresee was that canoeing accident last week. The fish are feeding on my firearms.

  12. avatarJOE MATAFOME says:

    I love CTD, they’ve got great prices and excellent customer service

  13. avatarGuy22 says:

    I have bought a few item from CTD. Sometimes they have sells and you can caught a good deal. But the same is true for Midway.

  14. avatarGuy22 says:

    Boating accidents seem to be so common these days!!!

  15. avatarThaBigPerm says:

    They would just do it the way all the cool kids do it these days … executive order. How about the ATF, under direction from above, “determining” that semi-automatic firearms really should qualify as “destructive devices” … after all, they *gasp!* might decide that semi-auto functionallity has “no sporting purpose”. ATF has a w..i..d..e bit of lattitude in drafting law, er … “regulations” … without input from Congress beyond the original creation of the agency in the first place. They further have the w..i..d..e lattitude of “interpreting” their lovingly-handcrafted-to-be-vague laws, er … “regulations”. On top of that consider that manufacturers and commercial sellers of firearms live and die by their FFL, which could be yanked johnny-on-the-spot. If you have a problem with the way your livlihood has been yanked out from under you, take it to court. You might get your case heard in a year or so. Heck, there’s even a tiny chance you’ll win! Congress? We don’t need no stinkin’ Congress!

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