Just like Mitt Romney’s 47% statement, I think he’s over-estimating the percentage of the population who thinks guns are, as Johnny Cash tells it, the Devil’s right hand. But he’s got a point — logic won’t change their opinion. My own mother being a prime example. But even though she once believed that all guns are forged in the fiery pits of hell and imbued with satanic desires that drive their owners to murderous rampages, she is slowly coming around to a more reasonable belief now that guns are becoming “normal” around her. Slowly. So I disagree — normalization is the key to making people realize that they have nothing to fear but fear itself. YMMV.