“Rather than another product to sell that looks good or feels good or is the new fashion, there’s a product with a story to be told and people want to be part of that story.” Cause people never consider comfort, design or style when buying shoes, right? But that’s the lukewarm elevator pitch Combat Flip Flops honcho Andrew Sewrey gave reuters.com for his new venture’s primary product – Afghan flip flops. “(The AK-47) is the weapon of choice for the military and what not, so we put a AK-47 bullet primer around the strap.” Want something a little less ballistic? He has other designs, too . . .
To commemorate the land he grew to love, Sewrey’s Afghan workers are also stitching together $65 flip flops with chrome poppy “hood ornaments.” None of the new venture’s products seem to be in stock on their web site, so it looks like Afghanistan will just have to continue getting the bulk of its revenue from the heroin trade until Sewrey can get his operation tooled up.