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This story is so 14 days ago. A better math mind than mine could figure out how many guns Ruger’s produced since the day before International Elvis Tribute day. Suffice it to say, Ruger’s producing firearms faster than Genevieve Morton [not shown] produces erectile function. Speaking of excitations . . . “Last year, Ruger became the first commercial firearms company to produce one million firearms in one year, and we were incredibly excited and proud to reach that milestone,” Ruger President and CEO Mike Fifer admitted in the corporate press release. “It took us nearly all of 2011 to build one million firearms, but in 2012 we accomplished it on August 15th. We continue to invest in and improve our manufacturing processes to help us respond to the strong demand for Ruger® firearms. We expect 2012 will be another record-breaking year for Ruger, and we want to thank our loyal customers for their continued support.” You’re welcome.

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18 Responses to Ruger Produces Its Millionth Firearm for 2012

  1. Congratulations to Ruger my favorite gun maker. I seriously hope that their success with the higher numbers is Not contributing to a loss of quality control. Genevieve Morton looks like she is a scholar, a reader of Shakespeare, concerned with the national debt, and probably reloads all her own ammo.

  2. Looks like a fine gun and have considered .44 mag in this size before, and seeing a smaller framed FEMALE figure shoot a .44 mag with a 2″ or 2.5″ barrel gives me a little more confidence then my last .44 experience with a lever action spinning me nearly around from the massive recoil 7 or 8 times.
    Thanks for the vid!

  3. handling recoil is more about training and mindset than physical size. my wife is 5 feet tall and shoots a 12 bore just fine. as for ruger, they give a quality product at a fair price, any wonder they’re having to expand. we also have to give some credit to barry, the greatest gun salesman the country has ever seen.

    • Exactly.

      I’ve seen slightly built women handle 7mm RemMag in their deer rifles, Smith 629’s, Desert Eagles (the originals, in .44 Rem Mag) and so on. #1 issue is whether or not the gun fits and their mindset.

    • Since Ruger suspended taking orders earlier this year, I’d assume that the demand level dictates either short shelf-life or guns sold on orders–someone I know has purchased five Rugers this year either by order or by following the Fedex truck ino the gun store parking lot!

  4. Thanks for producing the lovely SR-556. It’s a flippin’ tank, and I’ve got mine set up IAR style. More or less…

  5. They’ve never made anything that’s ground-breaking or revolutionary (some people say they’re just rip-off artists) but everything they make is distinctive and has a certain “appeal”. Good quality, good value and good customer service. Pretty simple, really. It all adds up to mega-guns.

    • As a J-frame shooter, I disagree. I’d call the polymer-platform LCR ground-breaking and possessing an excellent cam-action trigger in the .357 or .38 Special models.

    • I beg to differ.

      After WWII, the single action wheelguns fell on hard times. Colt’s SAA production stopped in 1940, and was not restarted immediately after the war (it took until ’56). Furthermore, the public seemed to no longer be interested in single actions. Sure, you could see cowboy shoot-em-up stars on the TV lugging around SAA’s in their holsters on TV shows. But out in the real world, single action revolvers looked like they were going down for the count.

      Then in 1953, Ruger comes out with the Single Six. Whoa. Modern safety features, coupled with a pretty nice looking revolver in .22. Suddenly, Ruger had some business.

      Then comes 1956. Who was the first company to ship a .44 Magnum revolver? Ruger, with their single action Blackhawk. NOT S&W or Colt.

      Comes the early 70’s, and single actions had gotten a spate of bad press for discharges when dropped. Who decided to actually solve the situation with modern safety features? Ruger. Who said “Just send us your gun and we’ll convert it to have the new safety features, at NO CHARGE TO YOU?” Ruger.

      With their safety system(s) in their single actions, Ruger’s single actions created a whole new market segment of high powered hunting revolvers that never existed before.

      Until Freedom Arms came along, there was only one name in high powered revolvers: Ruger. You can load .44 Mag’s and .45 Colts to pressure and power levels far beyond anything that can be safely fired in a S&W or Colt DA revolver.

      I would go so far as to say that, without Ruger, the single action revolver market would have finished dying off in the 60’s, the way the American double gun market died after WWII.

      • oh yeah, my first 44 magnum was the ruger super blackhawk. the smith model 29 was a decent gun but thanks to clint eastwood it was way overpriced. and the ruger was a stronger, more murphy proof weapon.

  6. Watching that video, I wanted to yell at the screen: “LEAN FORWARD!”

    On topic, I lurv my 10/22. There’s a reason “everybody’s got a 10/22.”

  7. My two Ruger single action revolvers are over 30 years old and my brother’s three Ruger single action revolvers were purchased last year, and if anything, I’d say the quality has improved based on that limited sample. I can’t speak of the current quality of their rifles, or semi-auto pistols as I haven’t held one in recent years. Glad that they are doing well, and I hope that they continue to prosper and grow.

  8. @TS,

    If you can take some friendly, albeit unsolicited, advice: shoot the SR-22 before you buy the 22/45. Takedown and cleaning takes about 1/3 the time, too, SR-22 vs. 22/45.

    P.S. Happy Birthday!

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