Glock’s got a new “go LEO!” ad campaign. Sensibly enough, the Austrian armorer’s ad focuses on the brand’s Unique Selling Point: reliability. As in the gun will go bang when you want it to, so you get to go home to your wife and tell her to stop wasting your meagre salary on expensive hardcover books and buy a Kindle already. Fair enough. The website created for this “Serious Trust” campaign takes a slightly different tack. The strapline—”Confidence to Live Your Life”—has a distinctly Viagra-like look and feel. Again, fair enough. What I’m wondering about is the gunmaker’s Safety page. youliveyourlife.com brings forth unto the world the Ten Commandments 2.0. Including a brand new gun safety rule . . .
Train with All You Guns
Every gun is unique in the way it feels, handles and fires, so it’s important to achieve a maximum comfort level with every gun you own by practicing with each one separately at a local dealer or range. Done on a regular basis, this exercise will strengthen familiarity and muscle memory, so each gun feels as natural and comfortable as the next, even in stressful situations.
True but—that’s an odd thing for Glock to suggest. One of the great advantages to the Glock product line is that all the firearms feel, handle and fire the same. Especially the trigger. Your humble correspondent carries a 30SF that fires just the same as his bedside Glock 21 and training-for-newbies G19.
Besides, what happened to all that “beware the man with one gun” mishegas? Is Glock trying to encourage their customers to buy more guns, even if they’re not Glocks? And what of rule 6?
Know your gun’s safety features
While most pistols’ safety features are similar, only GLOCK offers the “SAFE ACTION”® System that works in a unique way. Specifically, every GLOCK pistol is equipped with three automatic, independently-functioning mechanical safeties. All three safeties disengage in sequence as the trigger is pulled, then re-engage when released—delivering superior safety, speed and simplicity.
The cool thing about the Glock safety is that you don’t have to know how it works. It’s point and shoot. Still, this rule certainly applies to anyone who uses a gun with a frame-mounted safety. Again, I find it a bit weird to see Glock kinda sorta acknowledge that there are shooters living outside of the gunmaker’s bubble of perfection.
Anyway, props to Glock to stressing safety and linking it to their brand promise. Now if they’d just make a single-stack 9mm, all would be right with the world. Well, their world. [h/t everydaynodaysoff.com]