The Truth About TTAG: Q1 2012

Since we still don’t have enough advertisers to keep the lights on without RF having to dig into his own pockets, it’s time again to toot our own horn about how awesome we are much like a shiny lure on a fishing line. And if Q1’s numbers are any indication 2012 is shaping up to blow 2011 out of the water.

To be fair, SHOT Show is the main event of the year in terms of coverage and it happens every January. Last year saw a relatively large bump in traffic from our coverage so we were expecting a similar anomaly. The thing is… the traffic never went away.

The SHOT bump came and went, and when the dust settled we had maintained that same level of traffic. Even two full months later the readers we gained during SHOT are still here. We’re more popular than ever, and the stats I’m seeing indicate that even if we stop publishing today the views we get from Google traffic will still put us at the top in terms of blogs.

We may be the “top dogs” in terms of firearms blogs, but as far as the industry is concerned we’re still nobodies. I run into that fact every time I talk to a media rep for a firearms company, pushing me aside to pander to the writers for the failing magazines instead. Even worse — we’re nobodies who take pride in giving their products bad reviews. They want us to fail, so that they can go back to paying the magazines to give their crappy products good reviews.

Crappy products deserve crappy reviews, and if our traffic statistics show anything it’s that people are hungry for fair and honest reviews. We’re fighting the good fight, trying to make right years of backroom dealing and fluffed reviews. But we need help, specifically money to keep the doors open and the writers writing. We need advertisers.

Those interested in advertising please contact for information. Because I’m going to keep posting articles like this at least every quarter until someone pays me to stop.