Savage Arms Announces AR Design

Savage Firearms has announced via their Twitter account (@SavageFirearms) that they are in the process of designing an AR pattern rifle and posted one of four designs they are considering. Savage is obviously trying to cash in on the AR mania that is sweeping the industry, but will they produce something innovative or just another meh-worthy, ho-hum variant like those made by just about every other company with a CNC machine?