Susan G. Komen Foundation: Buy a Pink Walther P-22 to Support Breast Cancer Research

We’ve all seen the pink paraphernalia everywhere. From the Pepto pink grocery bags at the store to the pink shoes, towels and even mouth guards worn by NFL players, few charities have so effectively been adopted as a worthy cause to support as has breast cancer awareness. But now the driving force behind all that pinkness, the Susan G. Komen Foundation, has taken the whole pink thing to uncharted territory.

Komen’s teamed up with Discount Gun Sales in Seattle to offer pink Walther P-22s. Pink guns have been a popular item for a while, of course, but this one isn’t just a painfully transparent way to appeal to women shooters. OK it is but a portion of the sales proceeds for these guns will go to breast cancer research.

From seattle.cbslocal.com:

The gun, a Walther P-22, is already available for purchase at $429.99.

“Discount Gun Sales is proud to team up with the Susan B. Koman [sic] Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month,” the page reads. “A portion of each P-22 Hope Edition will be donated to the Seattle Branch of the Susan G. Komen Foundation.”

The new “Hope Edition” P-22 would seem to be tailor-made for an upcoming Brady or VPC press release decrying the association of an organization previously known for working to prolong women’s lives with an instrument of death and destruction. See what I did there? I wrote it for them.

Knock yourselves out, boys.