I’m not sure if the plonk offered by the NRA to its members qualifies as a brand extension. Although the gun org pitches (and pitches and pitches) the “NRA Wine Club,” it’s an affiliate play. OFWGs who wish to defend American gun rights by the glass sign-on to the American Cellars Wine Club; they handle everything and send the NRA a check. More to the point—and more’s the pity—the wine doesn’t wear an NRA label. And what up with the names? Russian River Valley Pinot Noir? Commie wine! Matchmaker? Nah . . . too Jewish. How about . . . Cold Dead Hands Chardonnay? Tap Rack Sauvignon Blank [sic]? Minute Man Merlot? C’mon guys; you can do better. Or worse. Yeah, go with worse. That would be fun.