When you’re putting your wares on display for tens of thousands of purchasers, journalists, and enthusiasts, you shouldn’t need an MBA to tell you you really need to bring your best stuff. No ‘beta’ testing versions. No prototypes (unless you clearly label them as such) and no clunkers. Ever.
Take this stainless Rossi .45-70 lever gun, for example. The screw heads were all mangled, the wood didn’t fit right, and the lever jammed itself open the first time I cycled it. It also had a bolt so loose it barely stayed in the receiver.
Is this how Rossi really wants to portray this $650 rifle? Probably not. But they made the call to bring this particular gun to the most important trade show in the entire industry. We appreciate the stress of preparing for SHOT, but life isn’t a dress rehearsal. Even when it is.