Apparently no other firearms blog picked up the fact that AAC bought a new domain name last night. I did, but that’s mainly because I was sitting in the room when Kevin Brittingham (AAC founder) gave the nod and Lynsey Thompson (Business Manager) pushed the button. So what’s the idea behind this “Farm?” Apparently it’s all about hunting. There’s a number of hunters at AAC, and they have been looking to expand into that market for some time. There’s not a whole lot of information available right now (mainly because it hasn’t even been written yet) but the idea seems to be to give hunters more modern implements to use, including silencers and the .300 AAC Blackout round. More information as it becomes available, but rest assured you’ll hear about it here first.
So what’s the deal with the name? “The Farm” seems kind of abstract for a brand name, but it turns out that it makes perfect sense to the guys here. Kevin owns a large chunk of land north of Atlanta where he has his own shooting range and hunts with his son, and the guys here call it “The Farm.” So when the time came to give a name to their hunting efforts “The Farm” was the first thing on the white boards.