Marlin manufactures the 1894c lever gun that’s headed for TTAG’s Thursday Get-Together. The storied brand has now shifted production to the Remington/Freedom Group/Cerberus Mothership. We shall see if the Six Sigma guys are doing something about Marlin’s recent rep for less-than-ideal quality. Meanwhile, apparently, the Marlin X7 series of bolt-action rifles has “taken the hunting world by storm!”—complete with CUJO-friendly exclamation mark. And why wouldn’t it?
The company claims its built the X7 “for those who demand premium features at a fair price.” I guess those of us who like premium features at a premium price (i.e. insecure gun snobs like me) are SOL.
The X7 bolt-action rifle was designed with modern yet practical features including Marlin’s innovative, accuracy enhancing Pro–Fire Adjustable Trigger System; precision button rifled barrel with target-style recessed muzzle crown; a fluted bolt which provides one of the smoothest actions available; a pillar-bedded stock; and Soft–Tech Recoil Pad which dramatically lessens felt recoil for enhanced shooting comfort.
And the best bit? Branding! Or as we Jews like to say to justify burying a fork in a flower pot for four days after you drop it on the ground, TRADITION!
While a thoroughly modern rifle, the best feature of the X7 series is that it’s a Marlin. Built with over 140 years of riflemaking experience, the X7 continues Marlin’s tradition of producing great hunting rifles at a great price. Accurate and dependable, the X7 is Marlin’s next generation of hunting rifle for any generation of hunter.
And now the X7 has left the building. No more X7s for you Mr. Big Box, ’cause Marlin wants to “provide a solid product exclusively to our dealer base so that they would not have to compete with regional and national chain stores.”
And here’s the bottom line: