In a recent post, I decried the inherent sexism of “women can shoot!” media stories. And asked why separate women from men shooters for competitions. A couple of female members of TTAG’s Armed Intelligentsia kvetched about the popularity of gun videos that show dopey females getting a recoil-related barrel slap. Although sexually themed firearms-related advertising didn’t enter into the discussion, well, here it is. I reckon the double entrendres are meant to signal post-modern irony, rather than out-and-out salaciousness. Clearly they’re trying to have their cheesecake and eat it too. Quick! Who are “they”? What’s the name of the product or company? The biggest non-PC argument against porny gun ads: they don’t work. Or do they? You know; for selling stuff. And if they do, where are the gun-toting himbos? Come to think of it, I wonder how tomahawk sales were last week . . .

11 Responses to Question of the Day: Does Sex Sell Guns and Gear?

  1. LOL! Boobs! HooRah! But seriously. This commercial compared to most of its like was actually good. She had something to say and I knew what she was talking about. I had no idea what a comb was and what could be done to modify it.

  2. That T.I. is a card carrying pussy compared to the gracious and amenable Sarges who made my stay at Lackland AFB such a pleasure.

    For that reason, I will not buy whatever the hell those things are he and his little assistant are selling.

  3. Obviously, sex has been and always will be used to sell everything imaginable, and why not?

    I think the thing with ads like this (and ads for any number of products marketed primarily to men – in my world, tools and building materials come to mind) is that they seem aimed at thirteen year old boys. I know, we’ve all got our inner adolescent.

    But ads like this, along with scantily clad models at gun expos, etc., etc., don’t help the image of the firearms community with the general culture – it makes gun people look, well, maybe a bit immature. And it turns off a lot of women who expect to be taken seriously. I realize that this ad could be interpreted as making fun of itself, but if that’s the case, it’s just not all that funny.

    I’m not saying sexy ads are bad, per se. But is a little more sophistication too much to ask for?

  4. On his talk radio show, G. Gordon Liddy used to sell videos of scantily-clad babes firing automatic weapons. What they were using to sell what, who can say.

  5. I’m speechless, but laughing. So I guess it’s a happy ending all around. The only thing missing was a bottle of Axe deodorant.

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