As TTAG reported previously, the firearms industry is enjoying something of a sales surge. When we asked our readers to account for February’s 13 percent rise (compared to February 2010), Obama-related paranoia was the number one reason mooted. Mind you, it was the only reason given. It seems that the video of the full-figured roller derby queens promoting a gun store short-circuited our Armed Intelligentsia’s analytical abilities. No matter. I’ve shot a less distracting video of Andre shooting the Colt 1911 “Bowling Pin” and devised a new theory: Born Again Shooters. Or, as scribe Chris Dumm calls them, Bang Bang Boomers . . .
The firearms industry is notoriously gun shy about providing demographic data about its customers. Something about privacy and tactical intel I suppose. Anyway, as I was attempting to avoid wayward muzzles at my extremely crowded local gun store the other day, I noticed that all of the shoppers were fellow OFWGs (Old Fat White Guys).
It occurred to me that I was minging with the same sort of mob you see at motorcycle shops. Guys who rode bikes in their financially-challenged youth, left them behind when they settled down, and then returned to the donor cycle world when the kids left the nest. Men of a certain age who did well for themselves, who have the time and money to re-ignite and re-indulge their love of bikes.
Substitute the word “guns”for “bikes” and there you have it: Born Again Shooters. This theory received extra credence at the ophthalmologist’s waiting room. I was listening to a couple of sixty-somethings bitch and moan about their various ailments, charting the final physical degradations in their journey from the forceps to the stone. Golf? Gone. So you guys shoot at all?
Rhode Island. What are the odds? And yet they were off, boasting about new rifles and handguns that they’d purchased in the last few years. Pricey pieces too: high end Remingtons, an H&K handgun, collector revolvers, etc. Could you guys afford this stuff back in the day? Hell no. Besides, one man said, it’s cheaper than golf club membership. And easier on my knees chimed in the other. How much did you pay for those knees anyway?
And there you have it: new old buyers buying new new guns. If I’m right, the firearms industry may want to start marketing to old fogies. Or maybe not. Just as in the fashion world, what’s new appeals to the old. In other words, us OFWGs like the weapons that you YVMEs (Young Virile Multi-Ethnics) covet. Guns as the fountain of youth. Works for me.