When I started The Truth About Guns (TTAG) in mid-February 2010, I pledged no punches pulled and set a goal: 100 thousand unique visitors per month by the January 2011 SHOT show. It was a pretty ambitious target for a site that didn’t exist. But eight years spent building The Truth About Cars (TTAC) into a million man monthly march taught me the secret of successful blogging: content. If you blog it, they will come. And so we have; this is post number 3136. And so you have; TTAG has just passed one million total page views since launch. According to Google Analytics, we’re averaging well over 5000 unique visitors per day. A few thank you’s are in order . . .
Thank you for reading. We do it for you and couldn’t do it without you. Well, we could but what would be the point of that then?
Props to our commentators, for calling it like they see it without calling each other assholes, as some are wont to do on other firearms-oriented websites.
My biggest high five for the freelancers who’ve helped TTAG jump to its feet, entertaining themselves and our readers with their wit, wisdom and generous spirit.
[If you’d like to write for TTAG, email email@example.com. All you need are the three characteristics described above.]
In Phase II, I will seek and deploy a single sponsor and one official ammunition supplier. All of the money raised (and most of the bullets) will be channeled back to TTAG’s writers. In year three, I’ll begin taking money out of the business for me and mine.
It’s not a particularly profitable plan, but it’s my plan. It’s the only one I have for the site. So far. But don’t worry: even if TTAG’s business model heads in an unexpected direction we will never, ever bar a hold.
No holds barred. Tell the truth. The truth about guns. It’s who we are and what we do. If the free market rewards us, way-hey! If not, no regrets. We roll how we roll or we don’t roll at all. And that’s the truth.