Firearms optics makers Leupold have launched a new microsite to sell hunters and shooters on the wisdom of adding their Custom Dial System (CDS) to their VX-3 riflescopes. The CDS system matches one of Leupold’s VX scopes (VX-3 3.5-10x40mm, VX-3 3.5-10x50mm, VX-3 4.5-14x40mm, VX-3L 3.5-10x50mm or VX-3L 4.5-14x50mm) to your choice of ammo. Each CDS dial is unique; Leupold’s ballistic brainiacs crunch and calibrate the following ballistic and environmental factors on your behalf . . .

  • Cartridge & Caliber
  • Bullet Weight
  • Bullet Make/Brand
  • Bullet Type
  • Ballistic Coefficient
  • Muzzle Velocity
  • Average Elevation
  • Average Temperature

To get you locked into Leupold’s way of thinking, the company’s running a sale. Buy yourself a VX-3 CDS riflescope by the end of the year and they’ll throw in not one but two (count ’em two!) customized, ballistically-matched adjustment dials.

That’s a $100 value. For math-aversive shooters like yours truly, it’s priceless. But I’ll keep the $100 thanks.

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