You may have noticed that I’m hard to please when it comes to “proper-ganda.” I spend my whole life trying not to write one word more than I have to—whilst cranking out several thousand of the little buggers every day. If I had even a few hours to contemplate 18 words, you can bippy bet any word not pulling its weight would face death by H&D (highlight & delete). One poorly chosen word can kill an argument faster than a Utah firing squad. In this case it’s the word “most.” “I am compensating for being smaller and weaker than violent criminals” implies “most” criminals. Dropping the word would have secured the copy writer’s rhetorical flanks; no one would have even thought to ask “What about the violent criminals that are smaller than you?” More problems . . .
What’s with the crossed legs? Criss-cross-apple-sauce is about as laid back a posture as a gun slinger can assume without actually lying flat out on his or her back. This model’s no more ready to shoot a violent criminal than a sunbather. I mean, as a sunbather is to shoot a violent criminal, not ready to shoot a sunbather. See how that works? Anyway, go on; fire that AK from that position. YouTube infamy awaits!
Why an AK? It’s a bizarre not to say perverse even though I just said it choice. First, it’s the firearm of our enemies: Russians, Taliban, Al Qadea, etc. I know plenty of American “modern sporting rifle” aficionados fire AKs. But if the average non-gun owner recognizes any rifle, it’s going to be this one, and not in a good way.
Props for the 428 round magazine, but surely a handgun would be a proper weapon for self-defense. You know, as it is in real life. Not that this image is overly concerned with realism. The bleached out skin tones and lack of appropriate (i.e. any) footwear does the message no favors, suggesting as it does that the model is already dead. Nor am I impressed with the fact that she’s leaning hard o’ starboard.
I’m left (so to speak) wondering what kind of firepower this piece of pro-gun propaganda would have had if its creators had left out the word most and used a straight-on photo (from the waist up) of a thirty-something woman staring at the camera, with two men flanking her (just their torsos visible). No gun. OK, maybe a print under a coat.
Too bad someone promoting gun ownership didn’t understand the importance of making every bullet count. And not firing even one more than necessary.